The Calgary Flames, Edmonton Oilers, Montreal Canadiens, Ottawa Senators, Toronto Maple Leafs, Vancouver Canucks and Winnipeg Jets, with the support of the National Hockey League, are proud to announce Hockey Talks, a month-long initiative to bring increased dialogue and awareness to mental health and effective treatments. A game night in each respective city will be dedicated to Hockey Talks where each team will lend their voice to help encourage a national conversation about mental health and wellness.
The seven Canadian NHL teams recognize the importance of education and open dialogue of mental health and wellness at a national level. The goal of Hockey Talks is to bring this topic to the forefront in the public realm and alleviate misconception and stigma that has been unfairly associated with mental illness. With the collaboration of the seven Canadian hockey clubs, this message can have an extensive reach, connecting with citizens of all ages and backgrounds.
During the month of February, each Canadian team will raise mental health awareness through in-arena messaging and online storytelling, sharing information and experiences at one of their home games. The programming and dialogue brings the opportunity to provide information to fans in recognizing mental health issues and better understanding the challenges associated with mental illness and to connect those in need of support with mental health organizations. Fans are encouraged to check their team’s respective website on January 31st for the launch of a social media component of this initiative.
The Toronto Maple Leafs will feature Hockey Talks programming on February 2, 2013 when they host the Boston Bruins at Air Canada Centre. The Leafs have partnered with The Centre for Addiction and Mental Health (CAMH) to raise awareness for their programming. Dr. Katy Kamkar will appear on the ‘Gate 5 Live’ pregame show to talk about their programming and a CAMH group will enjoy the game from the Maple Leaf Sports & Entertainment community suites. Maple Leaf players will don a Hockey Talks decal on their helmets for the night. As well, a Hockey Talks public service announcement featuring Leafs players James van Riemsdyk and Jay McClement will play on various Leafs networks and social media.
This is the mental health awareness pledge